"We began working with Darren Todd and Perform Retail in May 2024, at a time when we were completely new to the industry. One of our biggest challenges early on was the knowledge gap. Everything from who to hire, what to prioritise, the language of the industry, and how to confidently approach major retailers. Darren helped bridge that gap. His experience, guidance, and the depth of his network have been invaluable. He not only opened doors to the right people but also connected us with consultants who have played a meaningful role in elevating Front Runner. Darren quickly became our go-to sounding board for decisions, uncertainty, and strategic direction. His structure around accountability, goal-setting, KPIs and OKRs has helped us operate with far more clarity and professionalism. Because of this relationship, we've fast tracked our learning, matured as a business, and become significantly more confident and capable in how we operate. What has always stood out to me personally is Darren's unwavering belief in us. The way he communicates that, internally and to others in the industry, has pushed us to think bigger and back ourselves at every stage. His positive presence and genuine support have made a profound difference to our growth. I'm incredibly grateful for the partnership and the impact Darren has made on both myself and the Front Runner brand."
